Balancing Creativity and Productivity for CEOs: Part 1

June 6, 2023 - Mark MacLeod

Balancing Creativity and Productivity for CEOs: Part 1

Do you wish you were more creative? That new ideas and inspiration flowed more freely?

Perhaps they did back in the early days of your company and now that spark is gone?

What happened?

My guess is that the answer lies in your schedule and habits. Does your schedule balance creativity and productivity and support accessing a creative, flowing state? I am guessing not.

Make room for BOTH creativity and productivity in your schedule

In the beginning, there is nothing but possibility. It’s just you, your co-founders, or super early team members, and a whiteboard. But once we get into scaling and we add people, we add complexity and demands on our time, meetings, etc, etc. We lose our freedom.

Some of this happens to us (by accepting meetings as an example). Most of this we do to ourselves (by creating meetings, but mostly by thinking that the solution to keeping up with scale is to work harder and longer).

I will periodically review the calendars of CEOs. Here’s what I typically see: back-to-back, sometimes overlapping meetings. Zoom after zoom after zoom. Working through lunch. No scheduled time for deep thinking, so that happens AFTER all your meetings and AFTER you respond to your emails, DMs, slack messages, voice mails, etc.

Humans are simply not wired to function in this way. We are not machines or computers. No matter how much caffeine you USE, you can’t keep going all the time.

Unlocking creativity at work

You have likely had an ‘aha’ moment in the shower or when you were hiking or walking a dog. This happened because you created SPACE. You allowed your whole brain (conscious and subconscious) to work on something. And since we can’t see or feel the subconscious brain at work, we just get these ahas, these INSPIRATIONS.

Let’s look at that word: inspiration! What does that mean: IN SPIRIT. At the risk of getting all woo-woo on you, it is only by connecting to spirit, to our deeper nature, that we tap into this subconscious power.

Our rational brains represent a small fraction of our actual mental capacity. It has been my personal experience that when I “work less” and connect to my breath and nature more when I allow my brain to reset, I come back to work with way more clarity, insight, and certainty. The answers just come.

Create space for creativity and innovation in business

As a leader, especially a CEO, your job is largely about making decisions, small and large, day after day. It should not be about DOING. If it is, then you are operating at the wrong altitude. Don’t you agree that your decision-making would be greatly enhanced by explicitly working on your mental clarity and making sure your brain is crisp and fresh?

It is hard to be creative when you are stressed. A big part of unlocking creativity is removing stress, removing busywork, and creating space. But…

Let’s stop there for today. Just sit with this and think about it. Later this week I will offer up the practices, habits, and tools that I use to ensure that I am using my whole brain in a sustainable way to achieve professional excellence.

Photo by Skye Studios on Unsplash

Your journey is never done

Sign up to my newsletter and join an inspired community of leaders who realize that the journey to achieving their full potential is never done.

    If you’re curious about my coaching and deal work you can learn more here.

    back to blog

    Latest Blog Feed

    Balancing Business Growth, Family, and Hockey Ownership with Kyle Braatz

    Join me for an inspiring conversation with Kyle Braatz, founder and CEO of Fullscript, as we delve into his journey from competitive hockey to disrupting the healthcare industry. Explore the Transcripts for Key Insights from this Episode Mark MacLeod:This week […]

    read more

    Building High-Impact Leadership Habits with Fellow App CEO Aydin Mirzaee

    Embark on a fascinating discussion with Aydin Mirzaee, CEO of, a company that takes productivity to the next level, reducing meetings and connecting all business’ apps. Discover key insights from this episode through its transcripts. Mark MacLeod:In this episode, […]

    read more

    The Emotional Rollercoaster of Startup Leadership and Balance with Robbie Bent

    Don’t miss out on my conversation with Robbie Bent, the visionary co-founder and CEO of Othership, a transformative space that combines sauna, ice baths, breathwork, sound, and community to redefine wellness in urban settings. Robbie Bent’s story is not your […]

    read more


    Email :

    Follow me:

    Mark MacLeod ICF Member

    Send Me A Message