The Fallacy of Sunk Costs: Are Sunk Costs Relevant?

Over the years as CEOs have come to me to talk through difficult decisions involving a change in strategy or direction, I have always asked them one simple question: Knowing everything you know now, would you still make the same […]

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A new chapter: Sharing one of the most difficult decisions I have ever made

Five years ago I launched SurePath Capital Partners. I didn’t have a master plan. I just knew that I loved advising founders and loved doing deals. I also wanted to do my own thing. Early on, we made a decision […]

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